Ivy
Kimani
Global Brand Strategist | Marketing Consultant | Creative Director
I help B2B, corporate and growth-focused organisations build brands that earn trust and drive business growth. Journalist by training: I find the real story, cut what does not matter, and build the brand on it.
Strategy first.
Always.
The strongest brands are not defined by how they look. They are defined by how clearly they communicate value, connect with customers, and support business growth. That is where I work.
Brand Strategy
Research-driven positioning, audience insight and competitive framing, applied across B2B technology, security software, nonprofit and professional services.
Brand Identity
Identity systems built to hold together across every touchpoint, from Fuseline’s technical identity to the full KBB & Associates rebrand.
Marketing Communications
Messaging frameworks and campaign systems built for hard contexts: compliance-heavy sales cycles, public health campaigns, market entry.
Creative Direction
Leading designers, writers and strategists from discovery through launch-ready delivery, keeping the strategy intact all the way to execution.
Brands built
to be trusted
"I came to brand through journalism. It taught me that clarity is not decoration. It is the whole job."Ivy Kimani · Founder, Nalo Collective
In their words
Verified reviews from Upwork engagements. All 5.0.
"Ivy is the rare designer who asks the right questions before touching anything visual. From our first conversation she identified exactly why our brand wasn't working. We needed something that could win over end users and budget approvers at the same time. She built a system that does both. The work itself is exceptional. Logo, type, colour, guidelines. All cohesive, all intentional. She delivered ahead of schedule, communicated clearly throughout, and pushed back when she needed to. If you're building a brand that needs to do real business work, hire Ivy."
"I've had the pleasure of working with Ivy on multiple projects over time, and she has consistently exceeded my expectations. From building out my website to marketing materials, newsletter templates and full brand guidelines, Ivy has delivered outstanding work every single time. I look forward to continuing to work with her long term."
"Ivy is incredible. She just immediately got my vision and dove head first into one of the most complete brand explorations I've been a part of. She was thorough, creative and met each deadline. Her response time was incredible and I'd work with her again in a heartbeat!"
"Ivy is absolutely wonderful! I cannot recommend her highly enough. We have worked together several years. She is very professional and detail oriented. Her communication skills are excellent. I will definitely be working with her again!"